About Us - How We Work

Most Brand Licensing companies focus only on the transaction. They make a connection, sign a contract and then move on to the next deal.

Lease It! or Lend It!...
Partners with its clients from beginning to end.

We listen, investigate all aspects of the marketplace, validate business opportunities and positioning and prepare a comprehensive strategy to enter category and drive trial. We use established Project Management skills and tools to proactively plan, monitor, make adjustments and execute every step to guarantee real growth and profits.

Uses its expertise to identify "white space/voids" at retail.

We shape the opportunity to leverage equity in brands to expand businesses profitably.

Writes the executable plan.

We work closely with Marketing to create a strategic program guaranteed to build highly profitable revenue while reducing capital costs, risk and time to market.

Share's your vision and enthusiasm.

We deliver the "brand promise" through products that promote brand loyalty, create emotional connections with consumers and drive new revenue.