Nuts to Bolts Services

We learn who you are and where you want to take your company. We then provide strategic insight, project management and specific implementation solutions for the development of a category assortment, all based on a set of proven skills and market successes.

1. Mine for Hidden Assets

• Each organization has a unique set of assets, depending on the industry or business where it trades.

2. Identify and Evaluate

• Determine viability (assess risks and rewards)
• Determine impact on company strategy
• Project potential upside

3. Research, Branding & Positioning

• Secure data on overall category: demographics, marketplace, retail environment
• Identify market trends
• Create a pricing matrix to define positioning
• Assess brands and transferable assets/barriers to entry
• Secure license or manufacturing partners

4. Refine the Product or Service

• Create a marketable proposition for the organization:
• Design it, Brand it, Trademark it and Copyright it
• Develop a business and marketing plan
• Create selling tools